Job Title: West Africa Sales Executive

Location: Accra, Ghana

Start Date: Q1 2021 Position

Reports To: CCO

InspiraFarms designs and supplies modular, energy-efficient, on-&-close-to-farm cold rooms, pre-coolers and packhouses for the horticultural sector in emerging markets. We provide agribusinesses, exporters, 3PL and food distributors with sustainable growth solutions for handling their fresh produce, that significantly cut energy costs, reduce food losses and come ready to meet the major international food safety certifications, and allows remote performance monitoring.

We are hiring a West Africa Sales Executive to grow sales within the region. This hire must have extensive outside sales experience, agribusiness experience in the region along with a commercial mindset. The ideal candidate will blend their outside sales experience with their advanced education in agronomy or engineering. West Africa is a new and fast-growing market for the company and we are seeking a candidate with extensive regional experience and the drive to grow sales in a new market.

Please review the key requirements below to ensure you meet the experience and essential skills prerequisites.


  1. Business Development: Develop new sales leads for InspiraFarms within your markets. Represent IF at trade shows, industry-networking events, webinars, and press or public speaking events as needed.
  2. Sales: Qualify potential clients, pitch potentials on IF value proposition, develop commercial projects with potentials and manage them through the sales pipeline until contracting.
  3. Negotiations: Negotiate with clients on project cost, shipping terms, payment terms, discounts, and timing and project execution.
  4. Contracting & Project Development: Take the lead on the development of projects and all components in quoting, contracting, and deal signing process.
  5. Key Account Management: Oversee client relationships and grow the customer lifetime value of existing clients in the agribusiness industry.
  6. Reporting/Forecasting: Produce monthly, quarterly, and annual sales reports & forecasts for the markets covered by Sales Executive.
  7. Systems/process/CRM: Maintain an accurate database of leads and clients within CRM; analyze client sales trends; maintain updated and accurate client data within other IT systems.
  8. Opps team: Work with design & supply chain teams to develop proposals, quotes, & the delivery of projects.
  9. Support: new product development, new market entry, and marketing campaigns with insights.

KEY REQUIREMENTS– (E – Essential, D – Desirable):

  1. Fluency in French & English (E).
  2. MSc Degree in agronomy or engineering (E). Advanced degree an advantage (D).
  3. 6+ years experience in B2B sales of technology or services in the East Africa market, (E). Experience in the complex, long sales cycle, high CapEx products (D).
  4. 6+ years experience in agribusiness or cold chain logistics in Eastern Africa, particularly in Kenya (E).
  5. A strongly motivated and knowledgeable individual that is passionate about agriculture (E).
  6. Experience using (E) and implementing (D) sales systems/processes/tools.
  7. A personal network of key decision-makers at regional commercial agribusinesses (E). Strong presentation and communication ability with C-Suite level decision makers (E).
  8. Sales/Marketing data analysis experience (D)

APPLY: Send your CV & cover letter to Subject line: ‘West Africa Sales Executive Application’. Please also include in the body of your email two brief bullet points that explain how you meet any two of the above requirements.