Meat & poultry are perishable products with a short shelf life. If cold chain is not properly maintained, it poses a high safety risk. The most important thing in meat & poultry cold chain management is to cool the product following the right protocols and store it in the right condition, based on the target market. A perfect cold chain is of utmost importance for the maintenance of quality and safety of meat & poultry and its derivate products. Raw meat/poultry products are likely to support the growth of pathogenic microorganisms and/or spoilage bacteria and should be kept at temperatures that do not result in a risk to health. The cold chain should not be interrupted at any time along its distribution chain.